A studio game show where we give losers the chance to become winners.
Britain is a country which celebrates the underdog, and loves a loser. But the truth is that we all want to be winners. Every Loser Wins is the show that makes losers happy….. by giving them the opportunity they have never got before, the chance to become a big winner on live television.
Every member of the studio audience will come with an unlucky story, which may just give them a shot at winning themselves some cash and prizes in a game based on their unlucky story, and bump up the kitty for the shows end game as well.